Case Study: Best Selling Women’s Turtleneck On Amazon

Thursday, February 6, 2020

According to our analysis for the week of February 3, 2020, the women’s turtleneck is one of the top selling textile products in the United States Amazon marketplace.

We studied the features of this turtleneck tunics sweater. This product is trendy and in high demand due to the winter season and it is preferred across a range of age groups for its stylish stance.

The specifications for this sweater, which has colors such as black, white, gray, ruby, yellow, beige, are as follows:

  • 100% Acrylic / Artificial Wool
  • Cozy and very soft to wear
  • Front and back asymmetrical (longer back)
  • Suitable for hand wash in warm or cold water

Monthly sales of the product is estimated to be 1,710 units. Let’s take a look at the sample analysis table we generated based on the number of sales:

ProductTurtleneck Knitwear Women’s Sweater
Target Sales Price$ 28.85
Target Monthly Sales1,710 units
Monthly Target Gross Sales Revenue$ 49,333.50
Target Production Cost$ 5.00
Target Net Profit%32
Monthly Target Net Income $ 15,786

This product currently looks profitable to sell in the US market. However, market forces in the United States are highly dynamic and trends and price points may shift very quickly and seasonally. This is why Global Trade & Communication offers its clients powerful business intelligence tools and data driven, fully customized reports to take the guesswork out of the equation and devise a US market strategy that is based on measurable metrics.

If you want to learn more detailed analysis of your company’s products and take your company to the US market, please contact us:


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