Case Study: Best Selling Microfiber Blanket on Amazon

Friday, April 10, 2020

According to our analysis for the week of April 6, 2020, the microfiber blanket is one of the top selling products in the United States Amazon marketplace.

We studied the features of this blanket. This product is soft and in high demand due to its cosy design.

The specifications for this blanket are as follows:

  • 100% microfiber polyester
  • Soft, comfortable and adapts to home decoration with its various colors
  • 90”x90”
  • Breathable and lightweight feeling

Monthly sales of the product is estimated to be 8.715 units. Let’s take a look at the sample analysis table we generated based on the number of sales:

Product Microfiber Blanket
Target Sales Price 24.99 $
Target Monthly Sales 8.715 units
Monthly Target Gross Sales Revenue 217.787,85 $
Target Production Cost 4,30 $
Target Net Profit %23
Monthly Target Net Income 50.091,21 $

This product currently looks profitable to sell in the US market. However, market forces in the United States are highly dynamic and trends and price points may shift very quickly and seasonally. This is why Global Trade & Communication offers its clients powerful business intelligence tools and data driven, fully customized reports to take the guesswork out of the equation and devise a US market strategy that is based on measurable metrics.

If you want to learn more detailed analysis of your company’s products and take your company to the US market, please contact us:

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