Case Study: Best Selling Bandana on Amazon

Saturday, April 18, 2020

According to our analysis for the week of April 13, 2020, bandana is one of the top selling textile products in the United States Amazon marketplace.

This week, we examined the features of the bandana, you can safely use it as a face mask especially in the pandemic period.

The specifications for this bandana which has so many designs are as follows:

  • 100% Polyester Microfiber
  • 10+ ways to wear it – neckerchief, headband, wristband, mask, hair-band, balaclava, face scarf, seamless mask, beanie, bandana, and more
  • Lightweight and breathable
  • Machine wash cold
  • Perfect accessory for festivals, concerts, parties etc.

Monthly sales of the product is estimated to be 16.705 units. Let’s take a look at the sample analysis table we made based on the number of sales:

Product Bandana
Target Sales Price 16.20 $
Target Monthly Sales 16.705 adet
Monthly Target Gross Sales Revenue 270.621,00 $
Target Production Cost 2,85 $
Target Net Profit %36
Monthly Target Net Income 97.423,56 $

This product currently looks profitable to sell in the US market. However, market forces in the United States are highly dynamic and trends and price points may shift very quickly and seasonally. This is why Global Trade & Communication offers its clients powerful business intelligence tools and data driven, fully customized reports to take the guesswork out of the equation and devise a US market strategy that is based on measurable metrics.

If you want to learn more detailed analysis of your company’s products and take your company to the US market, please contact us:


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